It is the first time Apple is allowing any third-party devices the access to its iTunes content, except for Windows PCs. All iTunes’ TV Shows and Movies will be available in 100 countries on the supported 2018 and 2019 smart television models. To avail and serve this content, a dedicated app will soon make its way on these smart televisions. This app is expected to have hooks for Samsung’s proprietary voice assistant, Bixby. Using which, users would be able to easily navigate through the content. Talking about Apple’s proprietary wireless streaming standard, AirPlay 2, the company said that it would be available in 190 countries and will allow users to stream any kind of audio and video content from Apple devices directly to their Samsung’s smart televisions. Here’s a statement from Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, on their partnership with Samsung, As of now, Apple has no official word on extending their support for iTunes and AirPlay 2 to more companies. However, with their new video streaming service reportedly expected to be launched sometime later this year, chances are more companies could end up on the list. Update: Vizio and LG have also announced the AirPlay 2 will be coming to their 2019 televisions.
